Story of a wedding
- Client
- Rodo
- Programme
- Expression
- Services
Concept & art direction
Photo & film production
Social
- Year
- 2026
Not a ceremony campaign, but a story in three acts: the announcement, the preparation, the dressing.
The starting point
Ceremony collections are almost always communicated through the wedding day itself: the dress, the altar, the bouquet. It is the moment when the product matters least, because nobody looks at the accessories while looking at the bride.
The direction
We told everything that comes before. The announcement, with evening and crystals. The preparation, made of choices — the flowers, the table, what to wear — where the object enters the scene while decisions are being made. And the dressing, the last gesture before leaving. Three chapters in which the product is always in the hands of someone doing something else.
The announcement
Evening, velvet, crystals. The chapter that opens the story and sets the register.
The preparation
The flowers, the table, the fitting. The choices of the days before, where the object is always in the hands of someone deciding something else.
The dressing
The last gesture before leaving: the dress, the shoe, the bag picked up off the bed.
Other work
Programmes · Expression
